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Adidas confirms Kanye West partnership

Adidas confirms Kanye West partnership

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Adidas is officially confirming its partnership with Kanye West. 

In a press release, Adidas says they "look forward to creating a new chapter" with the rapper, who recently hinted at the collaboration while denouncing Adidas' rival shoe, Nike. 

Details on the partnership are scarce, but Adidas reveals that Kanye's products could hit stores sometime in 2014.  Adidas also calls Kanye "one of the most influential cultural icons of this generation." 

Meantime, Kanye West is enlisting A Tribe Called Quest rapper Q-Tip and Rick Rubin as producers for his next album.  Q-Tip made the revelation during a recent interview with Jay Z's "Life & Times" website.  Rick Rubin recently served as executive producer on Kanye's latest album, Yeezus.

Photo Credit Getty Images

 

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