Now that YouTube has become a major force in both music and video consumption, the site has entered the awards business. The first YouTube Music Awards were webcast live tonight (Sunday) from New York, hosted by actor-musician Jason Schwartzman and comedian-musician Reggie Watts. Amid performances by Eminem, Lady Gaga, Arcade Fire, M.I.A., Tyler the Creator and Avicii, awards were handed out in six categories.
Video of the Year: Girls' Generation "I Got a Boy"
Artist of the Year: Eminem
Response of the Year: Lindsey Stirling and Pentatonix "Radioactive"
YouTube Phenomenon: Taylor Swift "I Knew You Were Trouble"
YouTube Breakthrough: Macklemore & Ryan Lewis
Innovation of the Year: DeStorm "See Me Standing"